Keith Shirley

I went to the IIA Congress and Netvisionary Awards last Thursday and Friday. I enjoyed it a lot – it was a good opportunity to network and get some information. I don’t know if I’m spoiled by events like Bizcamp but I didn’t feel quite as inspired as I was at other events. The talks were good – containing some good insights but I couldn’t help feeling on occassion that they were slipping into sales pitchs. The organisation of the event was excellent – especially considering how small the IIA team actually is. Overall the event was very good and I hope to be able to go again next year.

On the afternoon of the first day the Social Media Working Group held three breakout sessions. Quite a bit of effort was spent in preparing for the breakout sessions and I have to admit that I missed the two practice runs. The idea on the day was to take a sample company as a case study and to form mini groups to discuss how blogging, forums and twitter could be used. The order of discussion was guided by a very good five point plan devised by Conor Lynch.  One of the things I especially liked about it was the simple fact that the first point of focus was to figure out who your target customers are. Regular readers of this blog will know that no matter how much I love tech – I’m always wary getting the tools and then going looking for where to use them.

There was two of us in each group facilitating the discussion and then after a few minutes we were moved on to the next set of people. I was doing Blogs with Conor. The feedback was great and most people seemed happy. The sessions were packed and we had people waiting in the room for 20 minutes during the break to make sure they had a spot.

While an overall success – I do feel that it didn’t really work as we had hoped. The biggest issue was that we didn’t have enough time to get an actual discussion going – and we ended up doing most of the talking ourselves. I got some very helpful feedback from FinalContext via Twitter. Next time I think we should try keeping it as one large group and having a general open discussion.

As a reminder – The working group is publishing the whitepapers on the IIA website – http://www.iia.ie/smwg

I spent all Friday morning doing the mentoring sessions on Social Media. Matt Matheson from ThinkhousePR and I spent 30 minutes with individuals from companies talking to them about their social media strategy and answering their questions. The format of these sessions is fantastic. For all my readers – book them as early as possible next year and fill up your whole morning. Do your homework to have questions ready in advance – you will never have a better opportunity to get so many experts together in such a short space of time. Your brain will be steaming afterwards but it’s worth it.

Originally Matt and I were going to split up the sessions but the day before we decided that we would do all the sessions together. This worked much better as while I’m strong on blogging – I have not been so involved with facebook (especially with fan pages).  It was a tiring but productive morning – we even managed to help three extra people during the break and in between sessions.

The Fish

And finally I have to talk about the fish. The hotel has a projector in the hall that shows images of fish on the floor. Companies can put there own graphic as the background. There is a sensor for when you walk that causes the “water” to ripple and the fish to swim away. No surprise that I want one – I’ll find a home for it later. Some gadgets are just too much fun to try and be sensible and find the requirement first. The picture below does not do it justice.

Related Links:

IIA Protecting Your Brand Slides

IIA Congress 2009

Irish Internet Association Congress 2009

Review of IIA Congress 2009

Photos are available from the IIA

Slides of the presentations are also available

The IIA has published the Social Media Working Groups (SMWG) guide to Blogging for Business. I’ve mentioned it a few times before – the working group is focusing on how various types of Social Media Tools (Blogs, Podcasts etc) can be used in a business environment. My work with them has focused on blogs – resulting in this whitepaper. Other guides will be published in the near future.

The guide is free for all until May 6th at which point it will be available to IIA Members only. You can doanload it from http://www.iia.ie/smwg along with the results of the survey we ran. There will also be weekly case studies available. You can see all the the blog postings for the SMWG on the IIA website.

The guide includes sections

• explaining the fundamentals of blogging;
• investigating why businesses are adding blogging to their communications and marketing strategies;
• analysing the results from a survey of Irish business bloggers about their motivations and objectives and how they measure those objectives;
• with key advice on managing blogging resources, comments and content;
• and numerous links to further information and recommended reading for those who wish to take it further.

As part of my work with the IIA’s Social Media Working Group I’ll be going to the launch on Wednesday of the Business Blogging Whitepaper – of which I was a co-author. The event is a simple breakfast seminar with some guests and the chair of the working group (Brendan Hughes) giving presentations on the business impacts that their blogs have had. I will link from here to the whitepaper when it is available online. You can use the subscribe option at the end of the post to be automatically updated.

Full Details are available on the IIA Website but in summary:

Event Date : 22 Apr 2009
Time : 7.45am – 9.30am
Location : Burlington Hotel, Upper Leeson Street, Dublin 4

The IIA Social Media Working Group present a breakfast briefing dedicated to the business applications of blogging.

Thinking about starting a company blog? Should your communications team engage with bloggers? Is it time to get on Twitter? These are some of the questions that the IIA’s Social Media Working Group will address at this event.

This breakfast briefing for business owners & communication managers will present the findings from the working group’s recent analysis and research into the business benefits and potential risks associated with blogging in Ireland.

An overview of blogs and micro-blogging (e.g. Twitter) will be given. Case studies will be presented of how Irish businesses are using these tools to achieve real business benefits and cost savings. The critical issue of measuring return on investment will also be addressed and time will be allowed for addressing questions and concerns from the attendees.

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Like most people I’m good at bitching about things but don’t come up with too many solutions. If I do come up with solutions I sure as hell don’t want to get involved in politics to try and implement them. By its very nature it’s a thankless job. You can’t keep everyone happy – and I love to be loved. Awww.

I’m not well versed in who’s who in local (or even national) politics. It’s just one of those things that I should know more about but never made the time for.

With the aim of broadening my horizons recently I gate crashed one of the local political meetings. I’m sorry to say it was a big disappointment. Far from the fired up speeches about how they were going to kick ass in the next election I found it to be a very low key event. Possibly this was because it was a local party meeting rather than a public rally. There was only one candidate that I thought had the required polish. Even with that I’m probably biased as he was a boyhood friend of mine.

So it was with interest that I heard from T2 that they had developed an election info site in cooperation with KCLR. The site – www.localelections.ie - will provide all sorts of details on the elections and the candidates. Hopefully they can really get the candidates involved. I’m a bit fed up of all the junk mail that comes through the letter box but still gives me no idea of who the people really are.

Ken McGuire also wrote about it on his site -as I’m sure will a number of other local bloggers as T2 is hunting them down.

The site has a seperate Blog for Carlow and Kilkenny in addition to a blog by Sue Nunn from KCLR. The site is a bit text heavy at the moment but I’m glad it’s available. Maybe this election I’ll manage to educate myself properly.

Now I need to find out how and when I can get into the council meetings to see what goes on there.

It’s been a nice week for getting comments on how the blog is proving useful to people. Early on in the week I discovered a small review of the blog on the Silicon Republic site. I’m not sure how I missed it before. Then I got some comments via mail which always cheers me up.

On Tuesday the list for the 2nd round of the Irish Blog Awards was announced and I was very happy to see that I’d made it. This round will be judged by volunteer judges and the next (and final as far as I know) round will be judged by the public.

Let’s be honest however – with the caliber of people I’m up against there is not much chance of getting to the next step.

Let’s be really really honest and admit that I still want to! So fingers crossed that the judges deem my efforts good enough.

The nominees for:

Best Technology Blog/Blogger – Sponsored by Bitbuzz

• Keith Shirley
• Pat Phelan
• Karlin Lillington
• Contrast Blog
• Ken Mcguire
• Liquid Learning
• Justin Mason
• MJ
• Bernie Goldbach
• Donncha O’Caoimh
• Michele Neylon
• Robin Blandford
• Digmo
• eWrite Cork
• Digital Darragh
• John Braine
• Cormac Moylan
• TechCentral
• Gadget Republic
• Web2Ireland

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