Keith Shirley

As part of my work with the IIA’s Social Media Working Group I’ll be going to the launch on Wednesday of the Business Blogging Whitepaper – of which I was a co-author. The event is a simple breakfast seminar with some guests and the chair of the working group (Brendan Hughes) giving presentations on the business impacts that their blogs have had. I will link from here to the whitepaper when it is available online. You can use the subscribe option at the end of the post to be automatically updated.

Full Details are available on the IIA Website but in summary:

Event Date : 22 Apr 2009
Time : 7.45am – 9.30am
Location : Burlington Hotel, Upper Leeson Street, Dublin 4

The IIA Social Media Working Group present a breakfast briefing dedicated to the business applications of blogging.

Thinking about starting a company blog? Should your communications team engage with bloggers? Is it time to get on Twitter? These are some of the questions that the IIA’s Social Media Working Group will address at this event.

This breakfast briefing for business owners & communication managers will present the findings from the working group’s recent analysis and research into the business benefits and potential risks associated with blogging in Ireland.

An overview of blogs and micro-blogging (e.g. Twitter) will be given. Case studies will be presented of how Irish businesses are using these tools to achieve real business benefits and cost savings. The critical issue of measuring return on investment will also be addressed and time will be allowed for addressing questions and concerns from the attendees.

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