Keith Shirley

Note: If you wish to send someone the link for this page – just give them www.keithshirley.ie/showcase

The Background

Following on from the success of Bizcamp in Dublin I’ve decided to use this blog to help promote local businesses. After all – we do business with people we know.

I’ll publish a number of interview style posts here  – starting off with Carlow and Kilkenny based businesses. It’s a great opportunity to raise your profile and hopefully get some more customers.

There are hundreds of boring business directories on the Internet. The profiles I’m trying to publish here will be much more personal, informal and interesting. I love to get to know details of peoples businesses and I want people reading this blog to be interested in knowing about your business.

How will it work?

You can write your own profile or I can help you. Just remember the style should be conversational and should not sound like boring sales brochure material. The questions below can form the starting point and then we can expand on any areas I feel are not clear.

Questions:

• What are your basic business contact details?
  - Who are you? Where are you based?
• What kind of services and products do you offer?
  - In plain English – pretend I don’t know your business.
• Who are your typical customers?
  - I’d like people reading the blog to be able to refer you.
• What makes your business special?
  - Is there anything you are especially proud of? Now is not the time to be modest.
• Are there any other things that you work on that are not necessarily part of your core business?
  - You’d be amazed at how often a business deal twists into something completely different.
• Is there anything about you or your background that stands out or that you’d like to highlight?
  - You might be an Interior Designer with 20 years project management experience at Microsoft. At least I’ll know that my house redesign is more likely to be completed on time.

How can I get the updates?

Hopefully you are interested in seeing the new profiles as they are published. There are a few ways you can do this.

On the right hand side of this blog there are 2 options that you can choose:

“Enter your email address:” – If you provide your mail address you will receive an email every time the blog is updated. Follow the instructions that are given after you click the “Send me Updates” button.

If you feel more comfortable with the technology then you can use the RSS feed by clicking on “Subscribe in a Reader”. This is the fastest way to get updates.

I’d like to have my business included

Great. Please send me an email (K.Shirley@Shercom.com) with the starting questions listed above completed (only as much as you feel comfortable). Please include your phone number. You can also call me – 087 9112027 – but I can be hard to get  – I won’t answer the phone if I’m with clients.

Once I have your details we can get in contact so I can fill out the details.

I know a lot of people are not used to having to promote themselves. I will help you. Note:

• You don’t have to have a website
• You don’t even have to have email
• You don’t need to be in business a long time

Do I have to pay?

No – I’m doing this because I want to help. I plan to leave the posts available for a long time but there is no guarantee. I’ll do changes for you if details such as phone numbers change. My blog is set to allow Google to follow links – that means you can have a link to your website (if you have one) and it’ll get a little it more exposure.

I reserve the right to edit comments or posts if something is unclear or inaccurate. I also reserve the right to delete a post. You have the right to get me to delete a post. I’ll be allowing people to post comments – that means you might get some good testimonials or some pissed off customers. I suggest you respond to both in a polite and helpful way.I don’t plan to remove negative comments unless they are abusive as I feel a business can shine by dealing with a negative situation in a positive way.

Enough about me – Let’s hear about you!

Pass this on to any friends that you think can benefit. Feel free to copy any text from here that you need. If you wish to send someone the link for this page – just give them www.keithshirley.ie/showcase