Comments on: IIA – Social Media Working Group – First Meeting http://www.keithshirley.ie/blog/2008/06/21/iia-social-media-working-group-first-meeting/ Practical technology Fri, 16 Jul 2010 10:38:23 +0000 hourly 1 http://wordpress.org/?v=abc By: iia blog » Link Love with the IIA http://www.keithshirley.ie/blog/2008/06/21/iia-social-media-working-group-first-meeting/comment-page-1/#comment-1212 iia blog » Link Love with the IIA Mon, 23 Jun 2008 15:31:57 +0000 http://www.keithshirley.ie/blog/?p=39#comment-1212 [...] One of the most useful points, I thought, that Michael made was all about what I like to call “Link love” (a quick search of WordSpy suggests that it hasn’t entered the general lexicon however Blogossary (not a receptacle for dead blogs but a glossary for blogging terms) defines it as “posting a link to sites or blogs, usually unsolicited, that you enjoy, admire, or find useful.” The beauty of link love for the recipient is that it increases your ranking with Google because Google not only looks at the content of your own site but the content of the sites that link to yours and why they are linking to yours. It works out the “why” by examining their content and if it contains some of the same keywords, it’s a good link, a real link, a link full of love. The more links of love your site receives the higher you rank in the search results. However, this only holds if, for example, you are one of my mythical hairdressers in Dublin and your site contains the keywords hairdresser and Dublin and sites linking to yours contain the keywords hairdress and Dublin EVEN IF those sites are saying “Roseanne’s Hair Salon is the WORST hairdresser in Dublin” with links to my salon’s site, Roseanne’s Hair Salon. The old adage that it’s better to be talked about than not at all really holds true for search optimization. The next trick is to engage the aforementioned dissastisfied customer of Roseanne’s Hair Salon and see if you can put it all to rights. This is something which will no doubt feature in Thursday’s half-day event “Improving Online Results using Web 2.0” and which Keith Shirley discusses when he was writing about last week’s inaugural meeting of the Social .... [...] [...] One of the most useful points, I thought, that Michael made was all about what I like to call “Link love” (a quick search of WordSpy suggests that it hasn’t entered the general lexicon however Blogossary (not a receptacle for dead blogs but a glossary for blogging terms) defines it as “posting a link to sites or blogs, usually unsolicited, that you enjoy, admire, or find useful.” The beauty of link love for the recipient is that it increases your ranking with Google because Google not only looks at the content of your own site but the content of the sites that link to yours and why they are linking to yours. It works out the “why” by examining their content and if it contains some of the same keywords, it’s a good link, a real link, a link full of love. The more links of love your site receives the higher you rank in the search results. However, this only holds if, for example, you are one of my mythical hairdressers in Dublin and your site contains the keywords hairdresser and Dublin and sites linking to yours contain the keywords hairdress and Dublin EVEN IF those sites are saying “Roseanne’s Hair Salon is the WORST hairdresser in Dublin” with links to my salon’s site, Roseanne’s Hair Salon. The old adage that it’s better to be talked about than not at all really holds true for search optimization. The next trick is to engage the aforementioned dissastisfied customer of Roseanne’s Hair Salon and see if you can put it all to rights. This is something which will no doubt feature in Thursday’s half-day event “Improving Online Results using Web 2.0” and which Keith Shirley discusses when he was writing about last week’s inaugural meeting of the Social …. [...]

]]> By: Krishna De http://www.keithshirley.ie/blog/2008/06/21/iia-social-media-working-group-first-meeting/comment-page-1/#comment-1204 Krishna De Sat, 21 Jun 2008 13:20:01 +0000 http://www.keithshirley.ie/blog/?p=39#comment-1204 Keith - great to meet you this week and thanks for referencing my post. I'm looking forward to what our collective minds can create to help other businesses in Ireland integrate social media into their marketing, sales and communications strategy. I am not sure if you are using FriendFeed.com, but they recently set up rooms there and a few of us are there sharing resources, information and building a community around social media in Ireland. FriendFeed is free to join and is a great aggregator. You can find the SocialMediaIreland room at http://friendfeed.com/rooms/socialmediaireland Keith – great to meet you this week and thanks for referencing my post.

I’m looking forward to what our collective minds can create to help other businesses in Ireland integrate social media into their marketing, sales and communications strategy.

I am not sure if you are using FriendFeed.com, but they recently set up rooms there and a few of us are there sharing resources, information and building a community around social media in Ireland.

FriendFeed is free to join and is a great aggregator.

You can find the SocialMediaIreland room at http://friendfeed.com/rooms/socialmediaireland

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